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The domain has the following in the web page, "Every line, every stitch, every seam is deliberate and thoroughly considered." I analyzed that the web site also stated " This approach is rooted in a compulsion for all things to be beautiful at every possible angle I make no distinction between the exterior and the interior." They also stated " There is a perverse pleasure in intimately knowing something that no one else will. ARTICULATED FORM REFINED CONSTRUCTION INSIDE AND OUT. Sign up to our mailing list." The meta header had Fashion as the first search term. This keyword was followed by Lingerie, Lingerie New York, and Undergarment which isn't as important as Fashion. The other words they uses is slipdresses. Silk dresses is also included and might not be understood by search engines.